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Fender Player Plus Meteora

Branding, Creative Direction

Creative Director: Steve Zietzoff
Copy Director: Beth Wawerna
Art Director: Marisa Velazquez-Rivas
Photography: Dean Yoshihara AIM Studio
Production: Buckets Moving Co.

Unleash the thunderous resonance of Fender's Meteora in this multifaceted campaign. Through multiple artist sessions—featuring Japanese Breakfast, Teezo Touchdown, Ghostmane & Vacationer—and a captivating hero launch commercial— featuring a massive LED screen floor and hardcore band Take Offense—we spotlight the Meteora's Super Massive Sound across multiple media channels. From digital and print assets to merchandise and CRM strategies, every element harmonizes to amplify the Meteora's other-worldly presence.

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