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Fender Player Plus Meteora
Branding, Creative Direction
Creative Director: Steve Zietzoff
Copy Director: Beth Wawerna
Art Director: Marisa Velazquez-Rivas
Photography: Dean Yoshihara AIM Studio
Production: Buckets Moving Co.
Unleash the thunderous resonance of Fender's Meteora in this multi-platform campaign. Through artist sessions with Japanese Breakfast, Teezo Touchdown, Ghostmane, and Portugal. The Man, plus a hero film featuring a massive LED floor and hardcore band Take Offense, we showcased the Meteora’s Super Massive Sound across multiple channels. From digital to print to merch, every element harmonizes to amplify the Meteora's other-worldly presence.
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