The American Series Soloist launch put speed front and center—celebrating the art of the solo with a lineup of guitar legends including Mark Heylmun, Vixen, Brandon Ellis, Kevin Skaff, and Yas Nomura. Anchored by a high-octane hero film and the unapologetic tagline Fast As F#@!, the campaign spanned OOH, social, digital, and print—delivering a unified, hard-hitting brand experience built for serious players.